Digital Marketing Specialist || SEO + Paid Ads || 2–5 Years || Kolkata

Job Location: Kolkata IN
Job Type: Full Time
Job Category: Marketing
Job Experience: 2 to 5 Years

About Us:

YES IT Labs is an IT services company based in Kolkata , specializing in web, mobile, and custom software solutions for global clients. We focus on innovation, performance-driven strategies, and scalable digital solutions.

 

Job Summary:
We are looking for a skilled and performance-driven Digital Marketing professional with expertise in SEO, Google Ads, Facebook/Instagram Ads, and client coordination. The ideal candidate should have experience in generating quality leads, managing paid campaigns, improving organic reach, and handling client communication professionally.

 

ROLES & RESPONSIBILITIES: 

  • Plan and execute SEO strategies to improve website ranking and organic traffic.
  • Manage and optimize Google Ads, Facebook Ads, and Instagram marketing campaigns.
  • Perform keyword research, competitor analysis, and technical SEO audits.
  • Create campaign strategies focused on lead generation and ROI improvement.
  • Monitor campaign performance and optimize ads based on analytics and conversion data.
  • Coordinate with clients regarding campaign updates, requirements, and performance
    reports.
  • Handle client communication through calls, emails, and meetings.
  • Work closely with design and content teams for creatives and marketing materials.
  • Generate weekly/monthly performance reports using marketing tools.
  • Stay updated with latest digital marketing trends and advertising policies.

 

  REQUIREMENTS:  

  • Strong knowledge of SEO (On-Page, Off-Page & Technical SEO).
  • Hands-on experience in Google Ads , Meta Ads Manager.
  • Knowledge of PPC, keyword targeting, remarketing, and conversion tracking.
  • Good communication and client handling skills.
  • Strong analytical and reporting abilities.
  • Ability to manage multiple campaigns and client requirements simultaneously.

 

Eligibility:

  • Experience: 2 to 4 Year.
  • Bachelor’s degree in Marketing, IT, Business, or related field.
  • IT company or digital agency experience preferred.

 

Salary:

  • Best in Industry (Based on experience and expertise).

 

Join us and be part of a team that values creativity, initiative, and growth!

Apply for this position

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